With the second, we determined the common quantity of search engine results for every single meme family relations inside the Google!
Strengthening this new try
Our test is founded on 50 groups of popular memes, many of which integrated an establishing meme such and you may 20 various other designs (including, the original “Charlie Part My Thumb” video and you will 20 imitations/remixes of the clip). Preferably, a full sample carry out happened to be 1050 meme days (50 family members X 21 times), however, just like the certain meme parents did not have a releasing meme eg (age.grams. « Facepalm, » « Lolcats »), all of our finally try contained 1013 units for investigation. Determining the best meme group could very well be an impossible activity due to the dynamic characteristics out-of memes plus the different methods having comparing their dominance (consider counts, likes/ballots, number of derivations, level of says browsing results, and so on); however, we suggest here a structured processes to recognize very popular meme family members according to a mixture of instructional and you will web-centered present.
First, with the help of the fresh new KnowYourMeme database (look for as well as Phillips, 2012 ; Shifman, 2013 a, 2013 b), i developed a listing of 1168 approved meme group. To help you filter brand new 50 most popular ones, we triangulated lists of most preferred memes appearing within the educational papers (Bauckhage, 2011 ; Knobel & Lankshear, 2007 ; Shifman, 2012 , 2013 b) with the se’s prominence. and you can Yahoo (into authenticity and you can accuracy regarding the method come across together with ).
Whenever an excellent meme had several you’ll be able to headings, like “Charlie Section Me personally” and you will “Charlie Section My personal Little finger – Once again!,” we sought out the fresh label you to definitely yielded the highest quantity of listings and then have starred in the highest quantity of educational offer. We rated this new meme group based on its google dominance as well as best Little People dating site the amount of instructional present that acknowledged her or him. Out from the fifty meme parents, 40 was indeed chose in this way. Ultimately, once the educational offer noted simply memes until 2010, so you’re able to tend to be newer memes, i additional 10 more common memes following the a comparable procedure, but rather than triangulating the data which have informative present.
I put a mix of a couple common meme-founded social network other sites (Reddit and you may Tumblr), so you’re able to to locate 20 different cases of each one of the fifty meme families. I used the titles of your own fifty chosen memes (age.g., “Charlie Part Me”) because the research queries on these social networking sites. In lieu of typical-particular google such as for example YouTube, this method let us to select a mix of prominent clips, photos, and text products of your meme family. Those sites including enabled sorting considering the internal ranking solutions: To have reddit, we used the choose score, figuring the essential difference between confident (upvotes) and you will bad (downvotes) opinions; to have Tumblr, i obtained what number of « likes » and you may « reblogs » (shares) a circulation acquired. After the internal ranking assistance, the latest 20 preferred cases of each meme have been sampled, usually using 15 out-of reddit and you can 5 off Tumblr, given that former was found to be a more credible and prolific provider. This method try selected so you’re able to ideal mirror the brand new cumulative advice and you will liking of profiles since indicated by active voting otherwise revealing, looking to find the most preferred which means that most affiliate era of every meme household members. Due to the fact outlined lower than, it test is exposed to both posts and you can circle analyses.
Content research
The hit sample is learned having fun with decimal content study. The original phase away from programming concerned about distinguishing the quiddities for the for every meme family relations. For every single meme including, the fresh new coders listed an element of the enjoys you to remained from the totally new meme otherwise was in fact generally mutual from the most other cases of a comparable family relations (such as, a central reputation, a certain terms, otherwise an object). A rooted, qualitative data one observed which early stage produced four types of quiddities, and therefore taken into account the instances we examined: object, action, specific character, generic character (e.grams. “child” otherwise “cat”), and you may terms. The complete corpus was then re also-examined quantitatively, according to the five kinds: For each meme instance try coded by a couple coders in order to have you to definitely or maybe more of your four quiddity brands. At this time, an intercoder precision decide to try is actually used (come across less than).
